Social Platforms Infringements Study


Platform piracy is growing, with over a billion infringements appearing between YouTube, Facebook, Instagram and Pinterest.

YouTube Piracy Statistics:

Youtube has released a report on it's anti-piracy efforts, which reveals the company has invested over $100 million in building Content ID - a content tracking system used to alert staff to infringements of content held in their 'ID' system.

Their tracking system handled 98% of copyright issues and in 2018, Google says it had evaluated 882 million URLs containing copyrighted works, removing 95% of infringements.

However, in our own studies based on data from business owners and anti-piracy experts, there are many ways which pirates use to avoid being detected by YouTube's tracking system, meaning that YouTube's reported numbers are likely to be significantly lower than the actual number of infringements on the video platform.

Avoidance methods generally attempt to confuse the detection system, for example they crop the infringing content by a few pixels or put some type of graphical video overlay on top of the content.

These cases currently appear to rely on manual identification and reporting to get them removed.

Facebook & Instagram:

It's incredibly difficult to get an accurate picture of piracy on Facebook and Instagram, the company has not followed in YouTube's path in reporting infringement data publicly.

We rely on insiders, experts and our own manual/ automated research to establish a good understanding of the numbers.

Movie piracy is regularly posted and shared across the social networking giant, with thousands of groups posting and sharing old and new films with their members.

Considering that Facebook is known to be obsessed with data tracking in every conceivable area, in an effort to increase it's annual advertising revenue, little action appears to be taken when it comes to piracy effecting films.

However, for reported infringements Facebook is one of the fastest platforms to remove them. Averaging 24hrs compared to YouTube's 31hrs.

Pinterest:

lthough Pinterest attracts less visitors than YouTube or Facebook/ Instagram, it still hosts over 335 million users internationally.

This is a serious number, which means that pirates will be attracted to Pinterest now and in the future.

With infringements estimated to be 74 million annually, it's becoming more of a challenge to track and remove for the growing platform.

Pinterest has the fastest response and removal time compared to other platforms, with an average of 21 hours.

However, the amount of infringements on their platform is far less than YouTube, Facebook or Instagram.




FAQ

Common misconceptions about what copyright can protect..

Trademark is often thought of as being the same as copyright, but there are some important differences..

Patents are not the same as copyright, there are several key differences..

Unfortunately the "poor man's copyright method" is not a valid substitute for copyright registration, it is the process of sending yourself your own creation/s through the mail.

Even though copyright exists at the moment of creation, the value of registering is being able to prove ownership..

The original authorship and expression of works appearing on a website may be protected by copyright, but not the website itself..

No, copyright law does not cover domain names alone, but copyright protected works can be located on a website of your choice if you own the copyright..

Logo's may be eligible for copyright registration and potentially trademark as well. Copyright law doesn't cover slogans, in some cases they may qualify for trademark registration..

Studies reveal that 7 out of 10 people in America think piracy based activity is legal, selling pirated products may be part of this. We encourage all rights owners to take appropriate action against infringements..

During the Covid-19 pandemic, piracy did increase. It's likely that if more pandemics occur in future that it will rise as well, due to the increase in the number of people using the internet from home..

You can try to contact us if you feel that your application was denied unfairly, however there is no guarantee that we will certify you..



Copyright Topics




Piracy spikes during Covid-19 pandemic, future lock-downs could add further damage..

Creatives are honoured by US Institution..

Pirates have attempted to change perception on the right to sell 'backup copies' of digital files..

To find copyright records enter the 'Case File Number' in the search box. Or ask the copyright owner to provide you with a direct link. Our records contain personal information about verified copyright owners — out of respect and privacy concerns, we put some restrictions on open access to prevent scraping and other data harvesting activities..

Regulations & Admin




Administrative reports annually..

Possible updates to MMA TP..

Copyright Office reports on technology..

Abuse of our staff will not be tolerated..

You should always ask the copyright owner for permission before proceeding..

Principles & Standards




The application process can be difficult, but in the interests of preventing fraud, we will continue to stringently check each application, in addition to requiring sworn legal affidavits from each claimant & their legal agent..

Your data is kept safe under our 'safe-search' policy, the data required to apply is analysed and only the essential data points are included on your certificate..

Signed, sworn affidavits strengthen the right to copyright ownership because they ensure the claimant is accountable under the law to provide complete and accurate statements on the record..




A Closer Look

Open discussion on the potential for A.I in the copyright world..

World Intellectual Property Day Lecture

Online video learning platforms under growing threat from piracy..



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